La lettura, o talvolta la non lettura, sta al centro del nostro rapporto con il libro come opera, testo e manufatto, ma al tempo stesso tale pratica è impossibile da documentare o conoscere. Partendo da un documento eccezionale conservato presso la Biblioteca Marciana, il Zornale del libraio Francesco de Madiis (1484-1488), che rivela gli acquisti giornalieri in una bottega a Rialto, nel corso della conferenza si analizzerà come la stampa abbia modificato le abitudini di acquisto, consumo e conservazione dei libri.
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